You invest in serums and moisturizers — but your tap water might be undoing your efforts. Learn how unfiltered water affects your skin and how a shower filter can help.

How Unfiltered Water Affects Your Skincare

  • Deactivates Ingredients: Chlorine and chemicals neutralize active skincare ingredients.

  • Dries Out Skin: Makes moisturizers less effective at hydrating.

  • Triggers Sensitivity and Breakouts: Especially when combined with exfoliating or acid-based products.

Upgrade Your Routine With Cleaner Water

Allure’s advanced filtration removes harmful impurities so your skincare products can absorb and work better, leaving your skin clearer, hydrated, and healthier.

Enhance your skincare routine — start with pure, filtered water from Allure.

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